Now more than ever it is essential your sales teams get in front of the right customers, at the right time, with the right message. Our targeting and segmentation methodology will complement your marketing strategy and help drive growth
There are so much data available now that can be utilised in your targeting and segmentation exercise we appreciate it can be difficult knowing where to start. At CSL we take this hassle and risk away using our years of expertise. We can complete the whole exercise for you, or simply offer a bit of consultancy to point you in the right direction. Either way we will work with you to discuss the data that are available and that we recommend using.
We have a wealth of experience in the targeting and segmentation space, and for the past 4 years have been sharing this knowledge with delegates of the BHBIA “Introduction to Pharmaceutical Sales Research & Analytics” training course. Click here for more information on this course.
This is the first part of the process, when we will work with you to understand your product, the market it is in and the key factors that matter. Mixing these facts with the available data will enable us to recommend the best segmentation approach.
Once we have agreed how we are going to segment your customers (and at what level) we can complete the targeting exercise (the fun part).
Once complete will will typically deliver our solution as an excel file as we know this gives you the flexibility you need, although we will often deliver a bespoke csv file for loading into your CRM also. An example excel file is shown below
If your product is promoted in primary care then we will likely use the NHS GP prescribing data. If you want to know more about utilising this data set click here.
- We deliver a number of workshops to define the process and deliver the results and will adapt our solution as we go if required
- We will deliver a suite of analytics to validate and support the end solution ensuring transparency in the solution
- We don't come with preconceived plans, we listen to your needs and recommend the data and approach that will work best for you
- As we don't 'own' any data we will recommend the data that works best with your market and your needs (Not try and sell you our data only!)
- CSL don't own a Dr list, so we can happily work with either of the main list providers (Or a free NHS list if you have decided to use this instead)
- We can turn these projects round in weeks, not months ensuring you get the information you need quickly
- We are happy to come back in 6-12 months time to measure the impact and suggest any changes