CSL short listed again for BOBI award. A joint submission between CSL and one of it's clients (Sanofi-Aventis) have been short listed amongst the final 3 papers in the 'Advanced Analytics Award' category.

"Awarded for the utilisation, analysis and interpretation of primary and/or secondary data from a number of sources"

The joint submission focusing on how CSL's account management solution 'Kappa' can be used to drive your account based selling.

We are hoping for a repeat of 2006 when our last submission was successful in winning the 'Secondary Data' category - Lee Ronan

We won the Advanced Analytics BOBI Award

CSL wins BHBIA BOBI award:-
We are pleased to announce that we were successful in winning the Advanced Analytics BOBI award at this years Annual conference.

WINNING ENTRY
IIt wasn't raining when Noah Built the ark Sanofi-Aventis/CSL

Executive Summary:
A newly merged organisation with a range of diverse reporting systems. An external environment changing at a faster rate than ever before. A number of new data sources entering the public domain.

During 2007 and 2008 Sanofi-Aventis’ I -plan – developed in conjunction with CSL – met these challenges head on, moving the company away from a business planning process which was both cumbersome and inconsistent to one which aligns the company more closely than ever before with the NHS and which is already delivering significant benefits across the UK business.

Judges comments about why this entry stood out:
This innovative project set out to align company strategy with NHS priorities at a local level, incorporating a broad range of stakeholder views and sources of data.The judges were especially impressed with the way the system was able to incorporate information from across the company in a way that ensures the knowledge base is always up to date. It was also pleasing to see that the project has been able to demonstrate a significant positive impact on the UK business. What set this project apart was the way a sophisticated interactive solution was able to simply present a very complex set of inputs in a transparent way to provide clear guidance and insight to end users, linked to a robust evidence base.

For more information on CSL's account planning solution 'Kappa' please e-mail leer@csl-uk.com

ALSO

Lee Ronan was announced as a new member of the BHBIA executive committee
http://www.bhbia.org.uk/

The BHBIA's aim is 'To promote and enhance the professionalism and value of Business Intelligence within the Healthcare Industry.' and I am honoured to be given this opportunity to be involved with the BHBIA as we stand 'On the Edge' of change.