Key benefits of KAPPA:
- Allows the planning execution, evaluation and follow-up to take place in the same system
- Captures and tracks soft as well and hard information
- Works with your existing information and information systems
- Fills the gaps in these systems and processes – flexibly and cost effectively
- Fully integrated with CSL’s applications – KPI Dashboard, SFE Manager, Incentives Manager Plus
- Works on and off-line – a “must” for sales people.
Account Planning • Business Planning •
Account Performance Tracking
Success through Collaboration, Sharing and follow-through
KAPPA enables the business/ Account plans to be developed by a team, and shared across that team, and a wider audience. The plan then becomes a living process which is tracked measured and updated.
Because it is a software application, woven into your systems, it can do this collaboratively without the need for the team members to be together at the same time. What’s more it uses your existing data so that there is no duplication of information in a parallel system.
Qualitative “Soft” data:
One of the most valuable but so often lost types of Data, for example:
» Attitudinal data on the characteristics of the account personnel, who are the “movers and shakers” and how they interact.
» Likely changes in the prescribing guidelines and formulary status
» Actions and attitudes towards competitors
» Firstly this needs to be systematically captured but then to be useful, tracked.
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