"SFE Manager showed a significant impact in improving coaching with increased skill levels (up to 40% improvement over 6 months)."
– Business Operations Director
“It’s very motivational, because you can see exactly what you have to achieve to progress.”
– Sales Representative
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The Major benefits are:
- Increase in selling quality
- Identification of competencies that drive Sales performance
- Up to 20% increase in Manager coaching time
- Better recruiting decisions
- More effective Performance management
By providing in one easy to use package:
- Instant capture of Skills, Behaviours and Competencies - in real time - by the sales person’s manager
- Automated integration of CRM/SFA (Activity) and Sales/Rx data.
- Integrated corporate competency or leadership behaviour Models
- Measurement of skills and physician call quality using descriptors
- Integrated coaching, training & development
- "SMART" objective setting and tracking
- Collation of data throughout year and Electronic appraisal/review
- Off-line capability for maximum flexibility and Instant Information capture
Maximizing Coaching effectiveness by integrating Sales, Activities and Competencies.
In today’s crowded and competitive markets how will your company gain competitive advantage?
Every Company does this:
Sales performance is measured, and benchmarked against the market competitors and sales goals.
Some Companies do this:
Sales data is linked to activities data such as contact rate, reach, frequency, etc.
Few Companies do this:
Competencies and Behaviours are linked to Sales & Activity performance, and measured against well understood and agreed standards. Objectives are agreed and tracked . This leads to an increase in selling quality which gives the company an advantage over the competition.
In today’s market it is accepted now that competencies, skills and behaviours evidenced by sales people, especially when observed interacting with customers, are strong predictors of performance. But this key information is often not captured or tracked effectively, and is seldom linked in an accessible way to sales performance – that’s where CSL’s SFE Manager comes in.
SFE MANAGER from CSL represents a paradigm shift in Coaching Effectiveness as shown by Pharmaceutical companies that have deployed the system.
 Learn more about SFE Manager.
Download SFE Manager Brochure (PDF file, 2.1MB)
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