Home Targeting & Segmentation

Understand your target market

Now more than ever it’s essential your sales teams get in front of the right customers, at the right time, with the right solution to their problems.

Maximise your pharma marketing strategy and drive growth

Understanding your target market is the cornerstone of business success. But with the wealth of complex data available, it can be difficult to negotiate the process of targeting and segmentation. CSL experts can guide you through the various steps, offering as little or as much help as you need.

We have many years’ experience in this area, and have been proud to share our knowledge as speakers at the BHBIA Introduction to Pharmaceutical Sales Research and Analytics training course.

With decades of expertise we know the datasets that are available and how they can be used. This of course ranges from 3rd party data you purchase through to freely available NHS datasets like the primary care prescribing data.

Get up and running in three steps

Step 1 Segmentation

This is the first part of the process, when we will work with you to understand your product, the market it sits in and the key factors affecting success or failure. Mixing these facts with the available data will enable us to recommend the best segmentation approach.

Step 2 Targeting

Once we have agreed how we are going to segment your customers, and at what level, we can complete the targeting exercise (the fun part).

Step 3 Delivery

Once complete, we will typically deliver our solution as an Excel file as we know this gives you the flexibility you need, although we will often deliver a bespoke csv file for loading onto your CRM.