Lauren joins us after completing a BA in Marketing and Business Management followed by a MSc in Psychology. Lauren has an excellent knowledge of Behavioural Science, Customer Behaviour data and analytics, Market Segmentation & Product Strategy and Psychological Consumer Modelling.
Her academic background is a welcome addition to her previous work experience at major UK retailers delivering sales forecasting and product strategy for thousands of lines, where she showed an understanding of commercial data from a granular level to enable accurate and revealing business insight.
In her spare time Lauren enjoys the pursuits of chef/ mixologist, volunteering at Scouts, hiking and knitting, sewing and crocheting.
She also has an impressive record of attending 35 festivals in 3 continents!