Analysing the Impact of a Patient Access Scheme
Top 10 UK Pharma
Challenge of quantifying the impact of Patient Access Schemes
Our client approached us with analysing data from their homecare service and patient access scheme (PAS). They had been running this particular scheme for a few years, but had not measured the direct impact it was having on patients and the NHS.
Our client wanted to produce new marketing communications to demonstrate to their customers how much money the PAS scheme had saved the NHS since launch. The complexity of the data sources and regional variations in the PAS scheme meant that it was difficult for our client to obtain the insights they were after themselves.
CSL delivered expert insights through analysis of consolidated data
The project took place over two phases: data processing and data analysis.
Data processing: CSL collated varying data sources, including files from multiple homecare provider. We cross referenced delivery files with the patient register to establish confidence in the data. We also validated discounts paid to make sure they were consistent and reasonable.
Data analysis: CSL calculated cost savings, including indirect costs like administration burden of the PAS to the NHS, established patient persistence, the value of nurse visits, and price per patient.
CSL then consolidated these findings, looking at the trends in geography, time, diagnosis, device, age groups and homecare provider to provide detailed insights to our client.
As a result, CSL established estimated cost savings to the NHS
We quantified estimated cost savings for the NHS by establishing the reduction in hospital admissions (greater compliance) and reduction in outpatient demand (homecare nurse provision).
The sub-national analysis established a range of patient persistence across accounts, providing intelligence for the field teams to act on.
Our client was very pleased with our analysis, as it provided the evidence they required for their upcoming marketing campaign. Additionally, it introduced them to new metrics used to measure their brand’s performance, some of which we then implemented in their brand dashboards that we managed on their behalf.