Omnichannel Benchmarking: a new era of HCP engagement

By Matt Beckett, Managing Director and Lee Ronan, Commercial Director, CSL

CSL’s managing director, Matt Beckett and Commercial Director, Lee Ronan, share their thoughts with Pharmaphorum on a new era of HCP engagement following COVID-19. Measuring performance and success has changed in the new healthcare landscape practitioners now operate in.

Read more about how we are redefining HCP engagement monitoring in the full article here.

CSL’s Omnichannel Benchmarking service has now been live for a full year. For a copy of our Omni Benchmark Year in Review report, click here.

To download a PDF copy of the Pharmaphorum article ‘Omnichannel Benchmarking: a new era of HCP engagement’ click here.

If you would like to understand more about how effective your Omnichannel Marketing is compared to your competitors don’t hesitate to get in touch for a chat about Omnichannel Benchmarking. You can call us on 01483 528302 or email us on


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