Market Share Intelligence
Small UK Pharma – Estimated reading time: 5 minutes
Enhancing understanding of current market share and future opportunity
Our pharmaceutical client sought a deeper understanding of their market share but faced significant limitations. They relied solely on wholesaler shipment data and needed insights into several therapeutic indications where they planned to expand.
Challenge: Our client had limited data
To address these challenges, we mapped the client’s wholesaler shipment data to our proprietary Secondary Care Market Dynamics (SCMD) database. This enabled us to compare shipment and prescribing data by product, offering a comprehensive view of market shares and trends.
A standout aspect of this project was overcoming the complexities of data discrepancies. Matching wholesaler customer descriptions to NHS trusts was a complex and manual task, since many trust postcodes do not match with delivery sites.
Client success: Bespoke analysis transformed their limited data
This solution provided the client with detailed insights into their business at the NHS trust and Integrated Care Board (ICB) levels. Additionally, it allowed them to understand market sizes within specific indications, equipping them with intelligence for effective decision-making.
The client was highly satisfied with our work, praising our responsiveness and meticulous attention to detail throughout the project. This collaboration highlights how tailored data solutions can transform limited information into powerful market insights.
CSL are passionate in helping clients unlock the value of data by providing expert consultancy and tailored BI solutions. As we continue to expand our knowledge and capabilities, we remain dedicated to driving BI innovation and excellence within the industry.
For more information about how we can help you with Market Share Intelligence contact us at info@csl-uk.com or call 01483 528323