Pharma Targeting and Segmentation

It is essential to get your sales teams in front of the right customers, at the right time, with the right solution to their problems

The Right Customers

The Right Time

The Right Solution

The Right Results

Maximise your pharma targeting and segmentation strategy to drive growth

Understanding your target market is the cornerstone of business success. However, with the wealth of complex data available, it can be difficult to negotiate the process of pharma targeting and segmentation. CSL experts can guide you through the various steps, offering as little or as much help as you need.

We have many years’ experience in this area, and have been proud to share our knowledge as speakers at the BHBIA Introduction to Pharmaceutical Sales Research and Analytics training course.

With decades of expertise, we know the datasets that are available and how they can be used. This ranges from 3rd party data you can purchase, through to freely available NHS datasets such as primary care prescribing data.

Get up and running in three steps:

Step 1


This is the first part of the process, when we will work with you to understand your product, the market it sits in and the key factors affecting success or failure. Mixing these facts with the available data will enable us to recommend the best segmentation approach.

Step 1

Step 2


Once we have agreed how we are going to segment your customers, and at what level, we can complete the targeting exercise (the fun part).
Step 2

Step 3


Once complete, we will typically deliver our solution as an Excel file as we know this gives you the flexibility you need, although we will often deliver a bespoke csv file for loading onto your CRM.
Step 3
Contact us to find out how we can maximise your pharma targeting and segmentation strategy.