Pharma Targeting and Segmentation
It is essential to get your sales teams in front of the right customers, at the right time, with the right solution to their problems
Maximise your pharma targeting and segmentation strategy to drive growth
Understanding your target market is the cornerstone of business success. However, with the wealth of complex data available, it can be difficult to negotiate the process of pharma targeting and segmentation. CSL experts can guide you through the various steps, offering as little or as much help as you need.
We have many years’ experience in this area, and have been proud to share our knowledge as speakers at the BHBIA Introduction to Pharmaceutical Sales Research and Analytics training course.
With decades of expertise, we know the datasets that are available and how they can be used. This ranges from 3rd party data you can purchase, through to freely available NHS datasets such as primary care prescribing data.
Get up and running in three steps:
This is the first part of the process, when we will work with you to understand your product, the market it sits in and the key factors affecting success or failure. Mixing these facts with the available data will enable us to recommend the best segmentation approach.