Vaccination Coverage Analysis
Top 5 Global Pharma Company – Estimated reading time: 5 minutes
Improving National Health Outcomes through Sub-National Analysis and Market Segmentation
Declining vaccination rates are an increasingly modern challenge. For complex reasons, such as increased vaccine hesitancy or vaccine fatigue, coverage has not recovered in all therapy areas since the pandemic.
For our client’s product, coverage rates varied significantly across different geographical regions and demographic groups. Understanding these disparities is crucial for developing targeted interventions and improving overall national vaccination rates.
The challenge from our client was to identify where, in the UK, to target marketing efforts and what population groups, if any, were driving declining rates.
Challenge: Identify trends in vaccination rates
The challenge from our client was to identify where, in the UK, to target marketing efforts and what population groups, if any, were driving declining rates.
We led a sub-national analysis using population data by geography, deprivation and ethnicity to inform a market segmentation that identified local areas for improvement.
Using multiple, disparate datasets allowed us to yield additional insights not possible from the vaccination data alone.
Client success: New coverage insights across population groups
Our experienced consultants were able to guide our client in how to best allocate their limited resources to have the biggest overall impact. CSL’s analysts introduced several new datasets to our client to establish new insights in their data, like a link between vaccination and main language spoken. Additionally, we recommended exploring a new population, that despite being historically small, had become sizeable due to declining vaccination rates and a change in the market dynamics.
CSL consolidated their analysis within a PowerPoint report with clear recommendations, strong visuals, and concise communication. This enabled our client to communicate the project findings to a wider internal team.
Our findings were then used to inform marketing strategy for the client, including producing bespoke patient comms to address vaccination disparity in minority groups.
CSL are passionate in helping clients unlock the value of data by providing expert consultancy and tailored BI solutions. As we continue to expand our knowledge and capabilities, we remain dedicated to driving BI innovation and excellence within the industry.
For more information about how we can help you with National Analyses or Marketing Segmentations contact us at info@csl-uk.com or call 01483 528323